Friday 4 February 2011

How to find Food Industry Jobs on Twitter

You can quickly set up a profile on Twitter, with keywords which will have relevance to their past work experience, type of job you are seeking, previous job title, and other buzz words that will help you get noticed. Brevity is a byword for Twitter though, as you will only get 140 characters to use on your profile. You also get one link and I would recommend you use this to link to your LinkedIn profile or your online iProfile CV.  

It is possible to link your Twitter profile to your Blog or Facebook page but I would not recommend this, as it is much better to link to a portal that will provide the viewer with some of your career history and achievements. As with any social media, you need to commit to make regular tweets and keep your tweets Food related focusing on news and developments and other useful snippets of information relevant to the sector.

People can also retweet your tweets causing them to go viral amongst your online community of food industry professionals, creating fantastic exposure. A good tip that will help put you in the right place is to follow people on Twitter who work in your sector, follow companies within your sector and stay active to let key influencers know that you are available.

You can use Twitter to find companies within the Food sector and then follow them. You can also use LinkedIn to find relevant contacts, recruitment managers, talent acquisition managers (at corporate companies) and then follow them on Twitter. Quite often, companies will look to save cost on print media and online job boards so they will place job adverts on Twitter first. You may therefore gain the advantage of getting your job application in early, before it is advertised to the wider market and if you are a strong candidate this may negate the need for the company to advertise the role more widely.

I would highly recommend following up any application made via any social media (or company career portal for that matter) with a phone call as this really can work wonders and will separate you from your competition. With a follow up phone call, if you get through to a decision maker, try and broker an interview for yourself. It may sound pushy, but this is your career and livelihood so go for it. With new services and third party job search apps coming available for Twitter on a weekly basis, candidates can also use it to distribute your CV, find job postings and network successfully using bite size snippets.  

Top Twitter Tips
Stay active. Try and find 30 minutes twice a week ensure you carryout the following:
1.) If someone sends you a message, Always reply.
2.) If you come across a Food Industry professional who you feel could assist you in your job search, send them a link to something interesting within the Food Industry.
3.) If you have written an article or contributed to a piece of work, distribute a link to people who may be able to assist you in your job search.
4.) Mention that you are looking for a new role, get word out!
5.) Share some information about any Food/Business related event’s you are attending. 

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